To Whom it May Concern

The starting point for To Whom it May Concern was the task of producing a video about myself, suitable for publication in social media. The person, who could acquire the most reactions on various social media platforms, won a solo exhibition in Washington DC. I refer to the presence of social media in our daily lives and locate its origin in an economy of attention on which the competition itself was based. The tongue-in-cheek clip examines user behavior in the digital age, in which the border between the private and public spheres has become blurred.